Alexandra Chang, a freelance reporter for Wired, visited our class today to provide us with tips for using social media wisely and efficiently based on her own experiences.
Chang spoke a lot about Twitter and how a journalist’s presence on the site should be a healthy balance of professional and personal in the nature of posts.
“It’s ok to tweet personal things about yourself just to give people a sense of who you are,” Chang said.
However, she said to air on the more cautious side when posting on Twitter, and when you are letting your personality shine through, do it by discussing professional topics. For instance, if you cover technology and are talking about fun features of your new iPad, that’s the best way to show personality while remaining professional. Chang also recommended tweeting at potential employers to gain visibility and get your name out there.
Finally, Chang gave some excellent advice regarding attacks on Twitter. She said if someone personally attacks you or your work, the best thing you can do is ignore that person entirely. You don’t want to get in a Twitter war.
Interestingly, Chang said that although social media is extremely useful, face-to-face interactions are irreplaceable.